MarkWiz Results announced - 

Here are the final winners of the event MarkWiz:

1.  First prize:  The Marksmen SJMSOM
2.  Second prize:  Ice Cube NITIE
3.  Joint third prize:  Ark FMS,  MarkMakers SJMSOM 

The evaluation of the event was solely done by our Knowledge Partner Reprise Media India pvt. ltd.

 There were two rounds of evaluation and the parameters on which the teams were judged are:

•  Competition Analysis
•  Road Map
•  TG Definition
•  No. of Ideas

Marktrix, the Marketing club of SJMSOM, IIT Bombay in association with Reprise Media India as Knowledge Partner presents MarkWiz, the pre - event for Marketing Continuum 2011. 

Continuum, the rolling seminar series, is the flagship event of the industry interaction held at Shailesh J. Mehta School of Management, IIT Bombay. It encompasses various management domains viz. Consulting, Finance, Human Resources, Marketing, Operations and Systems.

This year’s Marketing Continuum would be held on 30th July, 2011 with a theme reflecting the current challenges faced by marketing professionals. It would see a series of lectures based on theme:

“Marry Your Customers: From Acquisition to Retention”.

MarkWiz is a case study competition in the field of digital online marketing. Please refer to the attached document for the case, rules, prizes, benefits, important dates etc.

Also attached is the document on Internet trends and statistics. The teams may use it for solving the case.